That’s MY Idea – a project for the better protection of intellectual property


On the 2021-2022, the Lithuanian Consumers Alliance together with the Italian consumer organization CODICI and the Croatian CACP is implementing project “That’s my idea”. The project aims to raise awareness on fostering young people’s creativity and protecting intellectual property.

The product of the project is an art film featuring well-known artists, producers and others in the music world who have faced or suffered harm as a result of the unlawful use of their creations. The message of the film is that the theft of an intellectual product is no different from any other crime, and that intellectual objects must be properly protected and artists must know their rights.

The project is planned to be widely disseminated online in all three partner countries.

The film is available online at

“That’s my idea” is supported by the European Union Intellectual Property Office (EUIPO).